IMPACT OF ELECTRONIC BANKING ON CUSTOMER SATISFACTION ( CASE STUDY OF ACCESS BANK BAUCHI BRANCH.)
Abstract
ABSTRACT
This study examined the impact of electronic banking on customer satisfaction at Access Bank Bauchi Branch. The study aimed at analyzing the Impact of Electronic Banking on Customer Satisfaction at Access Bank Plc Bauchi branch. The study used primary data; the instrument used in gathering the data was questionnaire. The data collected for this study were computed and analyzed using descriptive statistics and multiple linear regression tools with the aid of SPSS 20.0 software. The findings revealed that ATM and Mobile banking have significant relationship with customer satisfaction while Point of Sale (POS) showed an insignificant inverse relationship with customer satisfaction. Based on the analysis of variance (ANOVA), the F-change test suggests that the model is statistically significant (p-value = 0.000
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