FIT FLY RADIO ADVERTISEMENT AND JAPA SYNDROME AMONG RESIDENTS OF OLUYOLE LOCAL GOVERNMENT

The study examined Fit Fly Radio Advertisement and Japa syndrome among residents of Oluyole local government. The study adopted field survey research design. The Cochran formula of sample size was used to get a sample size of 300 residents of Oluyole local government. Convenience sampling techniques was employed in the study Data was collected through questionnaire and simple percentage was used to analyse the data. The study discovered that respondents frequently listen to radio advertisements that discuss migration or travelling abroad, radio advertisements has increased my awareness of opportunities abroad, radio advertisements often highlight the benefits of migrating abroad, that radio advertisements rarely mention the challenges associated with japa and that radio stations promotes japa as a solution to Nigeria economic problem. The study concluded that radio serves as a catalyst for advocacy, awareness, and debate on japa syndrome, challenging stereotypes, and shaping societal attitudes towards japa syndrome. Fit Fly Company should implement robust mechanisms to verify the accuracy and credibility of migration-related information shared on their platforms.