FILM PRODUCTION AND REGIONAL DEVELOPMENT IN SOUTH WEST NIGERIA: A CASE STUDY OF AKURE CITY

ABSTRACT This study explores the relationship between film production and regional development in Akure City, Southwest Nigeria. It investigates how film contributes to the city’s economic, social, and cultural growth, while also identifying the barriers limiting its expansion. A qualitative research design was employed, using semi-structured interviews with filmmakers, actors, cultural officials, and stakeholders selected through purposive sampling. Data were thematically analyzed and interpreted within the framework of Creative Economy Theory, which highlights the importance of creative industries in promoting economic diversification, cultural identity, and sustainable development. The findings reveal that film production in Akure plays a significant role in creating employment opportunities, promoting cultural expression, stimulating tourism, and enhancing local skills. Film-related activities have provided increased visibility for indigenous culture and modest contributions to the hospitality and tourism sectors. Despite these benefits, the industry remains underdeveloped due to limited access to funding, inadequate professional-grade equipment, and the absence of key infrastructure such as sound stages, post-production facilities, and fully functional cinemas. These constraints make it difficult for local filmmakers to compete with larger film hubs such as Lagos. The study concludes that with strategic investment, improved infrastructure, and supportive policy interventions, Akure has the potential to emerge as a vibrant regional film hub. Leveraging its rich cultural heritage, creative talent, and scenic environment would enable the city to contribute more effectively to economic diversification, youth empowerment, and cultural preservation, thereby advancing broader goals of regional development in Southwest Nigeria