PATTERN OF INSTAGRAM USAGE AMONG UNDERGRADUATE STUDENTS OF NOVENA UNIVERSITY
Abstract
This study examines the Pattern of Instagram Usage Among Undergraduate Students of Novena
University. The survey research method was adopted for the study. Questionnaire was the instrument
for data collection. The study made use of gratification theory which is concerned with what
Individuals derive from using a medium and how they use it. The research work was carried out using
the survey method with the sample size of 400 drawn from the following levels were studied, Nursing
(200 level); Energy and petroleum (400 level); Mass communication (300 level); and Law (100 level).
397(representing 99.25%)were retrieved and analyzed, from four colleges by the respondents, and the
data from the questionnaire was collected, collated and analyzed using tables and percentage. The
study showed that the pattern of Instagram usage mostly adopted by students was making new
friends. Also, the study showed that the student spends moderate time on Instagram, thereby
reducing the level of addiction level to the platform. It was recommended that the students should
use the Instagram network more for supplements to classroom teaching and not only for making new
friends and other purposes.
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