ROLE OF COMMUNICATION TECHNOLOGY IN IMPROVING OPERATIONS IN ELECTRONIC MEDIA (A STUDY OF AFRICA INDEPENDENT TELEVISION {AIT} IBADAN)

Communication in organization is so important that it is said to be the first and most important task of managers that they have to expand communications system in the organization. Necessary information should be considered before a decision must be taken. Communication is considered as the blood vessels that brings life, flows and lack of information will cause disorder of the heart. In short, without effective communication, tasks of survival will not be possible We believe an efficient communication to be essential within an organization. This can be achieved when “the right people receive the correct information at the right time. Therefore, information management and knowledge based management should be considered by all managers as major functions of leadership and management. The managers of the modern organizations are confronted with the most difficult challenge: the one of buildings a successful organization. In facing the challenges an objective of crucial importance is instituting a solid and efficient communication within the organization.