THE RELEVANCE OF ACCOUNTIG IN SMALL SCALE BUSINESS (A STUDY OF EVERYDAY SUPERMARKET)

Accounting is a vital tool for decision making in some small enterprises, providing essential financial information for informed choices on business operations. This study focuses on Everyday Supermarket in Owerri, Imo State, to explore how accounting practices influence decision-making. The objective is to analyze the impact of accounting practices on decision-making in a small enterprise context. A descriptive design method was adopted for the study. A qualitative approach involving interviews and questionnaires with the supermarket’s owner and staff alongside financial statement analyses, provides insights into accounting practices and their role in driving decision making. The study uses a primary and secondary data in collecting information. The population of the study comprises the owner and staff of Everyday supermarket. Findings reveals the supermarket’s reliance on accounting for pricing strategies, inventory management, and overall business decisions. The owner uses financial reports to monitor sales trends, identify growth opportunities, and guide investments. The study underscores the significance of effective accounting practices in facilitating informed decision-making for small enterprises, emphasizing the need for businesses to prioritize robust accounting systems for sustainable growth and success.