INFLUENCE OF MASS MEDIA ON CONTRACEPTIVE USE AMONG URBAN WOMEN IN MAIRI WARD, MAIDUGURI, BORNO STATE
Abstract
This study assesses the influence of mass media on contraceptive use among urban women in Mairi Ward, Jere, Borno State. Five (5) objectives and five (5) research question were used to guide the study. The study aimed to determine how mass media exposure affects women’s awareness, attitudes, and adoption of contraceptive methods. The method used for the study was survey design; the instrument used for the study was structured questionnaire and consist of 17 items, data were collected from 192 respondents and analysed using simple frequency tables and percentages. The findings revealed that radio and television are the most common sources of contraceptive information and play a significant role in shaping women’s knowledge and attitudes toward family planning. However, cultural and religious influences remain major barriers to contraceptive use. The study recommends that health communication campaigns should be strengthened and culturally adapted to promote positive attitudes toward contraceptive use among women in Jere, and Borno state.
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