USES AND GRATIFICATION OF PODCASTS AMONG MASS COMMUNICATION STUDENTS FEDERAL POLYTECHNIC BAUCHI

ABSTRACT This study examined the uses and gratifications that podcasts provide for Mass Communication students at Federal Polytechnic Bauchi, using Uses and Gratifications Theory as its theoretical lens. The research aimed to identify the primary motivations for podcast consumption among students, the specific gratifications obtained, and the barriers that limit podcast adoption. A descriptive survey design was employed, with a sample of 272 respondents drawn from the Department of Mass Communication. Data were collected using a structured questionnaire and analyzed with descriptive statistics (percentages, means, and standard deviations). Findings indicate that students primarily use podcasts for informational and educational purposes supplementing lectures, staying current with media trends, and enhancing subject knowledge while secondary motivations include entertainment and professional development. The dominant gratifications reported were cognitive (learning and information), affective (enjoyment and relaxation), and personal-integrative (skill enhancement and career preparation). Convenience, portability, and on-demand access were cited as key factors encouraging regular listening, whereas low awareness of quality local content, inconsistent internet access, and limited institutional promotion were the main constraints. The study concludes that podcasts represent a valuable, underutilized pedagogical and professional resource for Mass Communication students. Recommendations include integrating podcast-based assignments into coursework, developing locally relevant podcast content, and improving campus digital infrastructure to enhance access.