PERCEIVED ROLE OF ENTERTAINMENT PROGRAMMES ON TELEVISION IN SHAPING SOCIAL BEHAVIOUR AMONG TEENAGERS (A STUDY OF ADESEUN OGUNDOYIN POLYTECHNIC, ERUWA)

Student: Elvis Alexander Anddy
Supervisor: Mr Ismail Adediran
HOD: Dr Moses Olumide Adediji
Department of Mass Communication
Communication and Management Studies
Adeseun Ogundoyin Polytechnic, Eruwa, Oyo State

Abstract

This study sought to find out the perceived role of entertainment television in shaping the social behaviour of teenagers. It attempted at examining whether entertainment television plays a significant role in the behaviour learnt and exhibited by the teenagers in their immediate enviroment. From available literature reviewed, television has become a part of the daily life of its audience and has transformed the traditional functions of the mass media which is to inform, educate and entertain due to its potential of sight and sound. It was also discovered from available statistics that more than 95 per cent of households in America own at least one televsision set and television plays on an average of about seven hours daily and most of its audience are young people.

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