FACTORS ASSOCIATED WITH ENERGY DRINK CONSUMPTION HABITS AMONGST UNDERGRADUATE STUDENTS IN SOME SELECTED TERTIARY INSTITUTIONS IN BAUCHI METROPOLIS, BAUCHI STATE

ABSTRACT Energy drinks are widely consumed by young adults, particularly undergraduate students, due to their perceived ability to enhance alertness, concentration, and academic performance. However, excessive consumption has been associated with several health risks, and awareness of these risks remains low among students. This study investigated the factors associated with energy drink consumption habits among undergraduate students in some selected tertiary institutions in Bauchi metropolis. A descriptive cross-sectional design was used, and a total of 300 respondents were selected through simple random sampling from three institutions: Federal Polytechnic Bauchi, Abubakar Tafawa Balewa University, and Abubakar Tatari Ali Polytechnic. Data were collected using a structured questionnaire and analyzed using descriptive statistics such as frequencies and percentages. Findings revealed a high prevalence (90.0%) of energy drink consumption among students, with most respondents initiating use between 18–25 years and consuming mainly one can per occasion. Major reasons for use included staying awake, academic focus, and taste preference. Awareness of potential health risks was low, as only 37.5% of respondents were aware of such risks. Reported side effects included frequent urination, fast heartbeat, and headache. The study concludes that energy drink consumption is common among students, influenced by academic pressure and low awareness of associated health risks. It recommends increased health and nutrition education on the safe use of energy drinks among students in tertiary institutions.