REALITY TELEVISION SHOWS AND MORAL DEVELOPMENT OF NIGERIAN YOUTHS

This study examines the relationship between reality television shows and the moral development of Nigerian youths, with a specific focus on Big Brother Naija (BBNaija) as a case study. The research investigates viewing habits, content preferences, and moral perceptions among youths, aiming to understand how such programs influence their values, attitudes, and behavioral patterns. Guided by relevant communication and moral development theories, the study employs a mixed-methods approach, combining quantitative surveys to provide a comprehensive analysis. Findings reveal that while reality television serves as a popular source of entertainment and social connection, it also presents moral challenges by normalizing certain behaviors that may conflict with cultural and societal values. However, the study also identifies potential positive influences, particularly when programs incorporate segments that promote creativity, teamwork, and personal growth. The research concludes by recommending media literacy education, stricter regulatory oversight, content reform by producers, and counseling support services within educational institutions to mitigate negative influences and enhance the positive potential of reality television.