THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) ON SMALL BUSINESS PERFORMANCE IN BAUCHI STATE, NIGERIA
Abstract
This study investigates the impact of Information and Communication Technology (ICT) on the performance of small businesses in Bauchi State, Nigeria. ICT has become a vital tool for enhancing productivity, improving customer relations, expanding market reach, and increasing profitability. Using a survey research design, data were collected from selected small business owners across Bauchi State. The findings reveal that ICT adoption positively influences business performance through improved efficiency, faster communication, better record-keeping, and increased competitiveness. However, challenges such as high cost of ICT tools, limited digital skills, and poor internet connectivity hinder full utilization. The study concludes that ICT plays a significant role in the growth and sustainability of small businesses and recommends increased ICT training, improved infrastructure, and supportive government policies.
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