THE INFLUENCE OF MASS MEDIA ON SECONDARY SCHOOL ACADEMIC PERFORMANCE IN ENGLISH LANGUAGE A CASE STUDY OF ONDO WEST LOCAL GOVERNMENT, ONDO STATE.

The study examined the influence of Mass media on students’ academic performance in secondary schools English in Ondo. Four research objectives were formulate to guide the study which are: To determine the extent to which student addictiveness to social media influence their academic performance, To determine the influence of mass media on teaching and learning of English language, To identify factors that can hinder the use of the mass media in the teaching and learning of the English Language, and to ascertain the extent to which the social media network that the students are more exposed to influence their learning, listening and comprehension in English language. The study adopts descriptive survey research design. The study focused on senor Secondary Schools in Ondo West Local Government Area hence, population consists of all the Senior Secondary School students. The simple random sampling technique was used to select a sample of 100 students. A four point Likert Type Rating Scale Questionnaire type, titled: “Mass Media and Academic Performance of Students Questionnaire (MMAAPOS)” was used to collect data from the participants. The descriptive statistics of simple percentage and mean were used to analyze the data. Based on the findings, the study shows that a great number of students in ondo west LGA of ondo state are addicted to mass media. Also, the result shows that social media has a great influence on the teaching and learning and also learning of English Language. Moreover, the result shows that there are factors that hinder the use of social media in teaching and learning, lastly the findings shows that the social media network the students are exposed to influence their listening and comprehension in English language. In conclusion, the influence of mass media on students' academic performance in English in secondary schools in Ondo is multifaceted, with both positive and negative effects. .