ACCESS AND USE OF ONLINE TV AMONG GEN Z STUDENTS IN SELECTED TERTIARY INSTITUTIONS IN BAUCHI STATE

Abstract This study investigated the access and use of online TV among Gen Z students in selected tertiary institutions in Bauchi State, Nigeria. The research was driven by the growing influence of digital technology on media consumption and the need for localized studies on Gen Z's unique media habits. The primary objectives were to examine students' access and frequency of online TV use, identify influencing factors and preferred content, and assess the impact on their academic and social lives. Using a descriptive survey design, data were collected from a sample of 438 respondents from institutions including Abubakar Tatari Ali Polytechnic (ATAP), Federal Polytechnic Bauchi (FPTB), and Abubakar Tafawa Balewa University (ATBU). The data were analyzed using descriptive statistics, including frequencies and percentages. Key findings revealed that a majority of students (73.1%) primarily use smartphones for streaming, with mobile data serving as the main source of internet access for 65.5% of respondents. The study also found that most students (61.2%) watch online TV daily, with half of them spending five or more hours per day. YouTube was identified as the most preferred platform due to its free access and diverse content, while movies and series were the most popular content type. The research concluded that online TV has become a deeply embedded part of Gen Z students' daily lives, serving as a primary source of entertainment. The study's findings are intended to assist streaming service providers, content creators, educators, and policymakers in understanding and addressing the challenges related to digital access, affordability, and responsible media consumption among Nigerian youth.