THE ANALYSIS OF MARKETING STRA'I'EGY, FOR MEETING SET ORGANIZATIONAL GOALS AND OBJECTIVES IN RELA'I'ION TO SATISFYING CONSUMERS NEEDS AND WANTS BY THE FIRM AT A PROFIT EFFECTIVELY: A STUDY OF NIGERIA BOTTLING COMPANY PLC, COCA-COLA
Abstract
ABSTRACT
This protect is the analysis of marketing strategy, for meeting set organization
goals and objectives in relation to satisfying consumers needs and wants by the firm at a profit effectively. A study of the Nigeria Bottling Company PLC, “Coca-Cola” Enugu depot.
Three hypothesis were formulated and tested at 0.05 level of significant and 2 degree of freedom. Again, data were collected and tested by means of chi-square statistic. Where the result revealed that there is significant relationsip between distribution strategy and price for products and service by end users (consumers).
However, It was then concluded that marketing strategies adopted by the (NBC)PLC, have not helped the firm much in terms of growth and advancement, but based
on the conclusion drawn. It was recommended that more efficient and lucrative marketing strategies should be adopted with a view to aiding improvement on the company turn-over and prospect at the long business forecast by top management.
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