ANALYSI S OF FRESH FISH MARKERTING IN MAIDUGURI METROPOLITAN COUNCIL, BORNO STATE, NIGERIA

The study determined the analysis of fresh fish marketers in Maiduguri metropolitan council Bono state, Nigeria. The socio-economic characteristics of the study are age, level of education, gender, years of experience in marketing fresh fish, with gender having 70% male and 30% female. Primary data were collected by the use of questionnaire administered to 60 randomly selected fresh fish marketers. Descriptive, Budgeting Technique and Multiple Regression were the analytical technique used. The finding of the study revealed that fresh fish marketing in the study area is profitable with gross margin of N36/kg, N15/kg and NG1/kg per eat, tilapia and mudfish respectively. The double log function was chosen as the as the best equation with R² of 96% showed that the coefficient cost of labour, purchase, storage, transportation were statistically significant at 1% level. Lack of storage facilities, mortality rate, lack of fresh water (inadequate supply) were among the problems face by fresh marketers. In conclusion, based on the findings, it was recommended that policy should be motivated towards use of better storage facilities and proper packaging to prevent spoilage fish.