IMPACT OF PUBLIC RELATIONS ON THE IMAGE OF HIGHER INSTITUTION OF LEARNING. A CASE STUDY OF ADESEUN OGUNDOYIN POLYTECHNIC, ERUWA
Abstract
This research study examines "Impact of Public Relations on the Image of Higher Institution of Learning using AOPE as a case study". It also establishes how effective public relation is maintaining goodwill and preventing crisis in higher institutions In Nigeria. Survey method was used for this research work, questionnaires were distributed and the response from the administered questionnaire was used for the findings of the research work. The findings from the response of the administered questionnaire shows that higher institution reputation is normally improved through the aid of public relations, public relations alwe ys settle internal conflicts between students and management of higher institutions and also, public relations maintain goodwill and promote the image of higher institutions.
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