EFFECT OF CRISIS MANAGEMENT ON THE ORGANIZATIONAL REPUTATION OF ATAP AND COLLEGE OF AGRICULTURE BAUCHI STATE.
Abstract
ABSTRACT
This study investigates the impact of crisis management on the organizational reputation of Abubakar Tatari Ali Polytechnic (ATAP) and the college of Agriculture Bauchi focusing on crisis preparedness, crisis response strategy and crisis communication. Utilizing a descriptive survey design. Data were collected from 94 stakeholders through structured questionnaires analyzed. Findings reveals strong positive effect of effective crisis management on crisis preparedness, crisis response strategy and crisis communication. The research highlights the shift from reactive to proactive crisis strategies, grounded in crisis communication theory and stakeholder’s theory. Recommendations includes implanting training programs, integrated crisis protocols and policy for transparent communication. Limitations encompasses self-reported biases. Cross-sectional design, and unaccounted external factors, suggesting future longitudinal and comparative studies.
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