THE IMPACT OF SOCIAL MEDIA IN STUDENT LEARNING: A CASE STUDY OF THE UNIVERSITY OF DELTA, AGBOR

This research addresses the use of social media in student learning, especially in the University of Delta Agbor. In our digital age, social media like; WhatsApp, Facebook, Twitter (X), Instagram and TikTok have become a critical part of our everyday life of students. it determines how they practice access, sharing of information and engagement with academic information. The main aim of this study is to investigate the positive and the negative impacts of social media on the academic performance, concentration, study habits and on the overall learning process of learners. Since the study embraces quantitative data, it will be conducted using a Quantitative design by both using a structured questionnaire that will be administered to a selected number of students. A Descriptive Survey design was adopted, and data collected from a sample of 100 undergraduate students across the faculty of education and different levels using a structured questionnaire. The data collected were analyzed using simple percentages, frequency tables, and chi-square statistical tools to test two null hypotheses. Evidence indicates that social media can aid in learning within the academic world while its abuse may jeopardize academic performance. It ends with the conclusions where the study suggests how students should successfully manage between both academic and recreational use of social media, and what institutional measures can help in advancing digital literacy and high-quality engagement on social media. The study is described by its contribution to the debate regarding digital technology in education and offers guidance that can be applicable to teachers, students and policymakers who desire to enhance academic performance in the digital