THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY IN THE NIGEIRA BANKING SECTOR ( A CASE STUDY OF FIRST BANK PLC, GBOKO BENUE STATE)

ABSTRACT This study examined the impact of Corporate Social Responsibility (CSR) in the Nigerian banking sector, with specific reference to First Bank of Nigeria Limited, Gboko Branch, Benue State. The research investigated the extent to which CSR initiatives influence corporate image, customer loyalty, community development, and organizational performance. A descriptive survey research design was adopted. Data were collected through structured questionnaires administered to customers, staff, and selected community members in Gboko. Findings revealed that CSR initiatives such as educational sponsorships, health outreach programs, environmental sanitation campaigns, and youth empowerment schemes significantly enhanced the bank’s reputation and strengthened customer trust and loyalty. The study concluded that CSR positively affects corporate sustainability and community relations. It recommended that banks should integrate CSR into their strategic business framework and ensure continuous engagement with host communities.