IMPACT AND IMPETUS OF AKWA-CROSS FILMS IN THE DIGITAL ERA: AYAMMA AND AKPARAINO IN FOCUS

This Research Work explore the Impact and Impetus of Akwa-Cross Films in the Digital Era: Ayamma and Akparaino in Focus. Akwa-Cross Films which is Akwa Ibom and Cross River Films an Indeginous Film Industry first came to existence in 1990 and to lime light in the year 2000. This Film Industry is commonly cast as morally reprehensible, due to their repeated and predictable storyline, this becomes an unfavourable trend in the Industry, hindering the growth and development of the Akwa-Cross Films. Most of the individual complaint was basically on repetition of antique happening revolving around witchcraftcy and also type casting and unprofessionalism in interpretation of roles. This study adopts qualitative research methodology with the use of interviews as its method of data collection. Akwa-Cross Film Industry is currently undergoing change which is reflected in Ayamma and Akparaino, and it is however, experiencing significant structural transformation stimulated by the use of new technologies in its production, distribution and exhibition modes. This research investigates how advances in digital technology are enhancing the aesthetic and narratives of screen content producers in Akwa-Cross Films on their effort to become relevant in the global market. This study concludes by recommending that every script should be screened properly before taken to screen, actors should be as well be auditioned before casted for a particular role, to the government, they should support the Industry with funds to achieve a standard production and distribution process.