EFFECTIVE COMMUNICATION AND ORGANIZATIONS PRODUCTIVITY (A STUDY OF NIGERIAN BREWERIES PLC, ENUGU)

Student: Dorathy Ozuluonye Nwachukwu
Supervisor: Dr Anyadike C
HOD: Dr Raymond Okeke
Department of Business Administration
Business Administration
Imo State Polytechnic, Umuagwo, Owerri, Imo State

Abstract

ABSTRACT This study is about effective communication and organizations productivity using Nigeria Breweries, Enugu as a case study. Communication is very vital for any organization to succeed hence the importance of this study. The study made use of primary data which were gotten by distributing 80 questionnaires to respondents of Nigeria Breweries. The data were presented in tables and percentages were tested using chi-square (X2) test statistics. The findings shows that among other things that a significant relationship exist between effective communication and organization’s productivity. The study therefore recommends among other things that management should encourage free flow of communication between them and other staff both senior and junior as this will eliminate communication gaps and lapses in order for the organization to achieve its goals and objectives.

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