SOCIAL MEDIA INFLUENCE ON FASHION AND LIFESTYLE OF UNICROSS STUDENTS

This research present the result of social media influence on fashion and lifestyle of UNICROSS students. To ascertain the influence of social media platform on the fashion and life style of UNICROSS students end to find out how social media influence UNICROSS students and also to find out the most widely used. Social Media platform by UNICROSS students. The research study adopted the social shaping and technological Determism theories. The methodology used in the research is the survey research with the questionnaire as an instrument was administered to 393 respondents who are from UNICROSS, from the department of Education, Mass communication, Estate management, Microbiology, Computer science and Civil engineering. Simple random sampling technique was used, out of the 393 questionnaire administered 383 was retrieved and were validated and analyzed. Using percentage method. The findings made from this study which include social media influence UNICROSS students fashion and lifestyle through trends being the predominant influencers, that a strict policy prohibiting users from uploading or posting content that will corrupt dressing code should be included and that if impact negative influence on them also UNICROSS students should stop copying dress code on social media platform, and since Instagram is the most widely used social media sites among UNICROSS students, if ought to be controlled to lessen the quality of post that promote immoral dressing code and to block accounts that are repeatedly found to be doing so. This will go a long way in controlling the fashion and lifestyle of UNICROSS students. The research therefore recommended that social media platform should include a strict policy prohibiting users from uploading or posting content that will corrupt dressing code.