ASSESSMENT OF CONSUMER PREFERENCE FOR FISH AMONG HOUSEHOLDS IN IKA SOUTH LOCAL GOVERNMENT AREA, OF DELTA STATE, NIGERIA

This study assessed consumer preferences for fish among households in Ika South Local Government Area (LGA) of Delta State, Nigeria. Data were collected from randomly selected households using structured questionnaires, focusing on socio-economic characteristics, preferred fish species, forms of fish, and factors influencing purchasing decisions. Findings indicate that fish is a vital, popular protein source in the area. While a high preference exists for fresh fish due to taste, a significant number of households prefer frozen fish due to affordability and availability. Catfish and tilapia are among the most preferred species. Key factors influencing consumption include price, taste, availability, and nutritional awareness. Results suggest that socioeconomic factors—specifically income level, education, and household size—significantly affect the form of fish purchased. Challenges to consumption include high costs, distance to markets, and inadequate supply of preferred species. The study concludes that increasing the availability of affordable, fresh, and properly preserved fish through better storage facilities and market access could enhance household protein intake in Ika South