ENTERTAINMENT TELEVISION AND WOMEN EXPECTATIONS IN RELATIONSHIPS: THE STUDY OF SINGLE LADIES IN OBUDU TOWN CROSS RIVER STATE
Abstract
Abstract
This study examined the influence of entertainment television on women’s expectations in romantic relationships, focusing on single ladies in Obudu Town, Cross River State. Entertainment television—through movies, series, reality shows, and celebrity programs—often portrays romantic relationships in idealized or dramatized ways. These portrayals may shape viewers’ beliefs, attitudes, and expectations about love, marriage, gender roles, and partner behavior.
The study adopted a descriptive survey design. Data were collected through structured questionnaires administered to single women within Obudu Town. Findings revealed that frequent exposure to entertainment television significantly influenced relationship expectations, particularly in areas such as material standards, emotional expression, and lifestyle aspirations. However, individual background factors such as education, family values, and religious beliefs moderated the extent of influence. The study concludes that while entertainment television shapes perceptions of relationships, its impact varies depending on personal and socio-cultural contexts.
Keywords: Entertainment television, relationship expectations, media influence, single women, Obudu.
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