TOTAL QUALITY MANAGEMENT AS AN EFFECTIVE TOOLS IN ENHANCING SALES FORCE PERFORMANCE CASE STUDY OF NIGERIA BOTTLING COMPANY, ASEJIRE IBADAN

ABSTRACT Total quality management (TQM) is a business philosophy that embodies believe that the management process must focus on degrading the idea customer driven quality throughout an organization. The project is divi into five chapters, which are: Introduction:- This involves background a problem discussion, series of definition on TQM, to establish a link betw TQM and sales force performance and showing the need for the adoption . total quality culture in Nigerian bottling company. Purpose: The purpose this project 'is set to show the impact of total quality management on t sales force performance. Theory : The theory sections looks at differ concepts of quality as defined and viewed by various authors, textboo journals and online sources. Method: Quantitative and Qualitative meth primary data is collected from the Nigeria bottling company plc. staff questionnaires and interview. Secondary data is gotten from articl journals, textbooks and online sources. Analysis: research hypothesis we formulated to avoid deviation from the main focus, questionnaires we deployed to gather data needed from •respondents. This information tv analyzed on different tables using percentage to allow for e understanding of the study. Conclusion: The research findings confirmed t benefits that ensure front\the implementation of TQM. It shows that TQM is strategic tool, industry carremploy in the quest to remain competitive. It tv also discovered that or the TQM to be properly implemented, everybody the organization must be involved from the management to be employee (especially the sales staff) and even the customers.