EXPLORING THE IMPACT OF PRIVACY SETTINGS AND INFORMATION ACCESSIBILITY ON SOCIAL MEDIA PLATFORMS AMONG UNDERGRADUATE STUDENTS

Student: Ayomide Peace Aiyegbusi
Supervisor: Dr Taiwo Babatunde
HOD: Dr Olugbenga Sijuade
Department of Mass Communication
Mass Communication
Ajayi Crowther University, Oyo, Oyo State

Abstract

This study undertakes a comprehensive examination of relationships between privacy settings, information accessibility, and social media use among undergraduate students. Discussing the ways in which students navigate online privacy settings, perceive information accessibility, and manage their digital footprint, this research provides nuanced insights into the complex dynamics of social media use. The study explores how undergraduate students understand and utilize privacy settings on social media platforms, including their awareness of default settings, profile visibility, and data sharing practices. It also examines how students' perceptions of information accessibility influence their online behaviors, such as self-censorship, profile management, and friend selection. The findings of this research contribute to a deeper understanding of the impact of privacy settings and information accessibility on students' online interactions, self-presentation, and sense of control over their personal information. The study's results have implications for online safety, digital literacy, and the need for more effective privacy protections, and personal Information shared by the student. Ultimately, this study aims to inform strategies for promoting responsible social media use, enhancing online privacy protections, and encourage a safer digital environment for undergraduate students. This study will raise awareness among undergraduate students, promoting online safety and reducing the risk of cyberbully, identity theft, and other online threats, by shedding light on the complexities of social media use among young adults.

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