THE APPLICATION OF MARKETING CONCEPT IN TOURISM DEVELOPMENT A STUDY OF CROSS RIVER STATE
Abstract
This study is designed to determine the application of marketing concepts in
tourism development in Cross River State. In achieving the purpose of this
study. the research set out six (6) objectives to identify the application of
marketing strategic adopted in the tourism industry. In view of this, rescarch
questions as well as hypotheses were stated to be in line with the research
objectives, The review of literature was done in line with the research
objectives and hypotheses. The rescarch made use of both primary and
secondary sources in collecting the data for this study. The method of data
analysis involves the use of statistical tools such as simple percentage and
chi-square (X’) test at five percent (5%) level of significance. Based on the
analysis of data, the four hypothesis were accepted, conclusions drawn
and certain recommendations such as Cross River State should place
marketing as its priority in ensuring tourism development in the state, the
state government as well as tourism service providers should employ more
marketers in order to ensure sustainable growth in their organizations and
the tourism sector as a whole, tourism service providers need to keep
abreast with the current development in the industry in order to make the
state a world class tourism destination.
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