A STUDY OF POSITIVE CONTRIBUTIONS OF THE INTERNET TO MODERN BUSINESS (A CASE STUDY OF FIDEI POLYTECHNIC, GBOKO, BENUE STATE)

ABSTRACT Once you have a thriving business community on internet with subscribers to your brand, then the goal should be to turn those subscribers into customers and brand advocates. This can be accomplished in several ways. Strategically, you want to foster an environment within your community that encourages sharing of success stories. By having real community members share their story of why your brand was the right choice for them, you provide social proof for other community members who are earlier in the decision journey and have not yet purchased from you. If it was good enough for them, maybe it's good enough for me. You can also “graduate” members of a traditional social media community into a branded community of customers, or from an existing branded community of subscribers to one of customers. This not only helps you quantify your subscribers and customers, but also creates some exclusivity' to your buying community, incentivizing subscribers to buy so that they, too, may join that new community. This can be done through monetary or emotional incentives, and once you have a community of buyers, your ability to leverage them to support your other marketing initiatives grows substantially.