INFLUENCE OF NOLLYWOOD MOVIES ON THE DRESSING PATTERN OF STUDENTS OF UNIVERSITY OF DELTA, AGBOR
Abstract
This study examines the influence of Nollywood movies on the dressing patterns of university students, with a focus on how these films shape fashion choices, cultural expression, and identity formation. Nollywood, as one of the largest film industries in the world, serves not only as a source of entertainment but also as a medium through which societal norms, values, and trends are communicated. The research explores the extent to which students adopt fashion styles portrayed in Nollywood movies and how these styles influence their personal and social identities.Using a convenient methods approach, the study involves quantitative data gathered through structured questionnaires distributed among students, and qualitative.. The findings indicate that a significant number of students are influenced by the dressing styles of characters in Nollywood films, particularly in terms of modern, trendy, and sometimes provocative fashion choices. Gender, frequency of movie consumption, and genre preferences also play key roles in the level of influence observed.The study concludes that Nollywood has a substantial impact on youth fashion and dressing behavior in Nigerian universities, reflecting broader cultural shifts and the power of media in shaping lifestyle choices. It recommends increased media literacy among students and a critical engagement with media content to foster self-awareness and cultural preservation.
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