IMPACT OF ADVERTISING ON HOTEL SERVICE DELIVERY: A STUDY OF ALL STAR HOTEL, OGOJA
Abstract
This research work was aimed at examining the im
delivery using All Star Hotel, Ogoja as a case study,
the set objectives of this study, four (4) research ques
hypothesis were formulated to guide the study. A total population of 47 respondents was
considered for the study. A sample size of 40 respondents was selected from the study
population using Taro Yamane's equation for sample size determination. A 20 item
questionnaire was designed based on the hypothesis formulated. The data collected were
he data were also analyzed using chi- calculated using tables and percentages (%). T
square (x?). The study revealed that, there is a significant relationship between
advertisement and service delivery in hospitality Industry in Nigeria. The study
concluded that, the sales force and advertising department must concentrate on the
benefits to be derived from the service rather than emphasizing the service itself.
Although the promotional objective of All Star hotel have been in line within .what is
expected from any hotel in Nigeria. The study concluded from the findings that: The
hotel order to combat competition and stand the test of time, should adopt competitive
parity approach in determining the amount to be allocated to advertising expenditure.
This will enable the hotel to continuously monitor what its competitors are doing with
regards to advertisement thereby placing them in a better competitive level.
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