EFFECTS OF SALES PROMOTION ON MARKETING OF HOUSEHOLD PRODUCTS (A STUDY OF UNILEVER NIGERIA PLC, LAGOS.)
Abstract
This is target respondent and representative of population that is research interviewed for
the purpose of the following ways.
The sampling unit for the research project are also directed to the consumer of Unilever
Nigeria Ple, residing in Ibadan in a period of time, to whom the questionnaire are
distributed to the sales representatives of the company and some of the company's
distributors were interviewed. This is a result of cost and time constraints involved in
reaching all the totality of the population. The researchers choose the sampling sixe with
the use of non probability sampling method base on the judgment sampling.
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