THE EFFECT OF POSITIONING STRATEGY ON ORGANIZATIONAL SUSTAINABILITY (A CASE STUDY OF YANKARI BEVERAGES LIMITED)
Abstract
This study investigates the effect of positioning strategy on organizational sustainability, focusing on Yankari Beverages Limited. Positioning strategy enables organizations to differentiate their products and create a unique image in the minds of consumers. The study examines how effective positioning contributes to customer loyalty, competitive advantage, and long-term business survival. A descriptive survey research design was adopted, and data were collected through questionnaires administered to staff and customers. Findings reveal that strong positioning strategies significantly enhance brand perception, market share, and organizational sustainability. The study concludes that strategic positioning is essential for maintaining long-term growth and competitiveness.
Full-Text Access Notice
In accordance with the NERD Policy on promoting peer-reviewed publication, public access to the full text of a project, thesis or dissertation is restricted for three years, allowing the author and supervisors sufficient time to pursue peer-reviewed publication.
During this period, researchers with legitimate academic or research purposes may request authorisation directly from the author to enable NERD to release the indexed full texts of the work using the form below.