BIG BROTHER NAIJA AND ITS INFLUENCE ON THE SOCIAL LIFE OF UNICROSS STUDENTS
Abstract
he Study examined Big Brother Naija and its influence on the social life of UNICROSS
students. The objective of the study was to ascertain the influence of Big Brother Naija on the
examine the factors that affects the viewing habits of
UNICROSS students towards BBNaija. The researcher used relevant literature to gather
secondary data while the Cultivation theory and Social Learning theory were adopted as the
theoretical framework, The study employed the survey method while the multi-stage sampling
technique was adopted to gather the primary data. The data generated in the course of the study
were presented in tables and were discussed to enable the researcher draw her conclusion and
recommendations. A total] of 100 copies of the questionnaire were administered to students of
tudy revealed that, Peer Influence is a major factor that affects
CROSS students has personal preferences which plays a
significant role in determining their viewing habits and that BBNAIJA reality TV show has
negatively influenced UNICROSS students in the area of unrealistic standards. Based on these,
the researcher recommends that, producers should incorporate educational content into the
show to make it more informative and beneficial for students. This could include segments on
personal development, financial literacy, career guidance and awareness on social issues.
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