IMPACT OF FAKE NEWS ON YOUTUBE AMONG UNDERGRADUATE STUDENTS IN TRINITY UNIVERSITY
Abstract
This study investigates the impact of fake news, specifically its prevalence and effects, within the online ecosystem of YouTube and among undergraduate students at Trinity
University. The research aims to understand the factors that contribute to the spreadof fakenews, identify the perceived effects on student's beliefs, and explore strategies to mitigateits impact. It's a crucial examination of how digital misinformation affects a key
demographic within a specific educational environment. The impact of fake news onYouTube among undergraduate students at Trinity University is a multifaceted issue that
reflects broader challenges in digital media consumption and information literacy. Fakenews, characterized by intentionally false or misleading information, can significantly
influence students' perceptions, behaviors, and academic environment. YouTube, as a widely used platform among young adults, serves as both an educational tool
and a source of entertainment. However, its open nature allows the proliferation of
misinformation. Undergraduate students, who are active consumers of social media content, often struggle to critically evaluate the authenticity of information presented in videos. Studies have shown that younger users are particularly vulnerable to fake news due totheir
intense engagement with social media platforms like YouTube. This vulnerability stemsfromthe persuasive nature of fake news, which often uses emotionally charged titles andvisualsto attract attention and
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