THE EFFECT OF ADVERTISING ON THE SALES VOLUME OF EDUCATIONAL INDUSTRY ( A STUDY OF SOME SELECTED PRIVATE SCHOOLS IN ERUWA)

The research study is carried out to investigate the relationship between strategic risk and business profitability, to find out the impact of compliance risk on the efficiency of employees and to determine the extent to which financial risk influences business growth. The survey research design method was adopted for the study and questionnaire designed to collect primary data which formed the basis of data analysis of the research work. From the study carried out, the researcher found out that there is a positive significant relationship between strategic risk and the profitability of business. This is evident from the test of hypothesis one revealed the overall index which shows a good fit and a positive relationship between strategic risk and business profitability. It was also found out that, compliance risk has influence on the efficiency of employees in an organization, and also financial risk has as strong correlation with the growth of a business. It was concluded that, risk management have a high positive and strong relationship with the overall performance of a business in terms of its profitability, efficiency and growth. From the findings the researcher recommended that managers and policy makers must know that, Identifying and measuring banking risks are the preliminary steps in management and control of risk. Hence, adequate risk control must be established to covers all these measures which is aimed at avoiding, diminishing and reducing the severity of the loss that do occur in terms of financial investment. Key words: Strategic risk, Compliant risk, financial risk, profit, employee efficiency, growth, firm