EFFECT OF SUBSIDY OF REMOVAL ON MARKETING OF PETROLEUM PRODUCTION IN NIGERIA (A CASE STUDY OF INDEPENDENT PETROLEUM MARKETERS, MAIDUGURI, BORNO STATE)

Student: Lurwanu Musa Saidu
Supervisor: Mr Abdullahi Muhammad
HOD: Mrs Zainab Abdul Ibrahim
Department of Marketing
SCHOOL OF MANAGEMENT STUDIES
Ramat Polytechnic, Maiduguri, Borno State

Abstract

ABSTRACT Both This study was carried out to examine the effect of subsidy removal on marketing of Petroleum Products in Nigeria, a case study of Independent Petroleum Marketers, Maiduguri, Borno State. The objectives of the study was to examine the effect of price control on marketing of petroleum products, to examine the effect of loans on marketing of petroleum products, to assess the effect of direct financial support on marketing of petroleum products. Primary and secondary sources of data were utilised for the study. The primary data was gotten through questionnaires, observation and personal interview. The researcher draws a total of thirty-five (35) sample through convenient random sampling while thirty-two (32) was used as the sample size Simple percentage and Chi-square statistical tool was used in analysing the data. The research found out that. This finding shows that price control ensures that essential goods and services are available at affordable prices, protecting consumers from exploitation, price control prevents companies from taking advantage of marker shortages of emergencies to charge excessive prices and price control promotes fairness by preventing companies from charging discriminatory prices. The study recommends Government should put some measures such as price control; improve distribution channels to reduce inflation that is affecting the food items, public transport services should be provided by government to cushion the effect of the fuel subsidy removal and government should initiate programs such as social welfare programs, skill acquisition programs, entrepreneurship programs to address the challenges of social unrest in the study area.

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