INFLUENCE OF PLANNING ON BUSINESS RESILIENCE AND SUSTAINABILITY AMONG SMES IN BAUCHI METROPOLIS
Abstract
ABSTRACT
This study examined the influence of planning on business resilience and sustainability among small and medium-sized enterprises (SMEs) in Bauchi Metropolis, Nigeria. Despite SMEs' vital role in economic development, high failure rates persist due to inadequate planning amid economic uncertainties. Employing a survey research design, data were collected via structured questionnaires from 135 SME owners/managers in Gwalameji, using simple random sampling from a population of 237 SMEs. Descriptive statistics (means and standard deviations and linear regression analysis via SPSS revealed strong consensus on planning's benefits: strategic planning enhances adaptability financial planning supports stability and growth, and operational planning bolsters sustainability Hypotheses confirmed significant positive effects Findings align with the Resource-Based View theory, emphasizing internal resources for competitive advantage. Recommendations include adopting integrated planning frameworks, training programs, and policy support for SMEs. Limitations included self-reported biases and cross-sectional design. This research contributes empirical insights for SME sustainability in volatile contexts.
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