CORONATION OF THE AMANYANABO OF NEMBE KINGDOM AN APPROACH WITH THE TUFTING TECHNIQUE

2 Conclusion Television commercial is one marketing strategies that is bound retain consumers and attract potential consumer provided the message content of the commercial is convincingly enough. Television commercial serves as catalyst for bringing information to consumer about either change in design, taste and price and as such message comes with jingles and dramatic environment that will always recall in the mind of the consumer. Noodles industry is a very competitive industry and as such manufacturing firm must do all it can to retain its consumer with a well packaged commercial that is capable of influencing change of noodles brand, purchasing habits and retaining and attracting new consumers. 5.4 Recommendations The researcher among other things recommend the following; That Indomie Noodles Manufacturing Firm must rebrand their Television commercial to meet the current market competition. That Indomie Noodles Manufacturing Firm should sponsor students program, this will serve as another avenue to attract new consumer. That Indomie Noodles manufacturing firm should ensure that their claims been advertised are verifiable. That consumers of Indomie Noodles should subscribe to manufacturing firm site in other to get update information. That Indomie Noodles Manufacturing firm should develop commercial in indigenous language in other to promote its brand. 5.4 Limitation of the Study The researcher was faced the limitation of time and money as both almost caused impediments to the research. In the aspect of time, the researcher combine the project work and academic activities while in the aspect of money the economic hardship of the country is affecting everyone including parents and guardians who are in charge of sponsoring our education. References Adepoju, A, & Suraju, A.A (2021). The determinants of customer loyalty in Nigeria’s GSM market. department of marketing Lagos State Polytechnic Isolo campus. International Journal of Business and Social Science Vol. Agwu, E. (2012) Generations X and Y‟s adoption of internet and internet banking in Nigeria: a qualitative study. International Journal of Online Marketing, Vol. 2, No. 4, pp. 68-81, October-December. Ahmed, S., & Ashfaq, A. (2013). Impact of advertising on consumers’ buying behavior through persuasiveness, brand image, and celebrity endorsement. Global Media Journal, 6(2), 149. Blessing, E.I (2015). Influence of Sales Promotion on the Purchasing Behaviour of Consumers of Tummy Tummy Instant Noodles in Ebonyi. Retrieved from Wikipedia. Com/ Accessed on April 26, 2022. Daramola, I., (2003). Introduction to mass communication. Rothan Press Limited. Dorata, N..J. (2013). Conceptual foundations for copy testing research.. Kelly Publishers. Durmaz, Y. (2011). A theoretical approach to the concept of advertising in marketing. IJER, 2(6), 46-50. Retrieved from Wikipedia. Com/May 28 2022. Eadie, D. & Devlin, E. (2007). Comparative study of young people’s response to antismoking messages. Journal of Advertising, 26(1) pg 56-81. El-Adly, M. (2010).The Impact of advertising attitudes on the intensity of TV Ads avoiding behavior. International Journal of Business and Social Science, 1(1) pg1-14. Esomba, S. (2013). Advertising and the spread of business, democracy and knowledge. Lulu.Com. Gbadeyan, R. A. (2009). An assessment of children’s reactions to television advertising in Lagos State Nigeria. An Unpublished Ph.D (Business Administration) Proposal of Department of Business Administration, University of Ilorin. Khouaja, F. & Bouslama, N. (2011).The role of media context in the advertising persuasion process: A modelling attempt among children. journal of knowledge management, Economics and Information Technology, 1(6) pg1-15. Kind, H. Nilssen, T. & Sorgard, L. (2007). Competition for Viewers and Advertisers in a TV Oligopoly. JEL classification, pg1-26. Retrieved from Wikipedia. Com/May 28 2022. Koku, P. (2014). Decision making and finance: An interdisciplinary approach to solving complex organisation problem. Palgrave MacMillan. Kotler, P. & Armstrong, G. (2010). Principles of marketing. Pearson Education. Li, H., Edwards, S., & Lee, J. (2002) Measuring the Intrusiveness of Advertisements: Scale Development and Validation. Journal of Advertising, 31(2) pg 38-49. Miller, M (2011). The Ultimate Web Marketing Guide. Pearson Education. Mittal S and Pachauri KK. (2013) A Comparative Analysis of Promotional Tools & Techniques Adopted For Retail Banking In Public Sector and Private Sector Banks. Journal of Business Management & Social Sciences Research. Nwosu, I.E. & Nkamnebe, A.D. (2006). Triple-p advertising; principles, processes, practices. Afri-Towers Ltd. Oyedapo W.O, Akinlabi B. H& Sufian J.B (2012). The impact of sales promotion on organization effectiveness in Nigeria manufacturing industry. Universal journal of marketing and business research. Vol 14 pp 128-131. Rasool, A. B., & Mahmood, M. A. (2018). The effects of sales promotion on customer buying behavior. An analytical study on carrefour supermarket’s customers in erbil. Zanco Journal of Humanity Sciences, 22(1), 297-315. Schudson, M. (2005). Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society, Basic Books. Inc, Publisher. Teixeira, T. (2014). The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It. Harvard Business School, pg1-123. Terence, A. S. (2007), Integrated Market Communication in Advertising and Promotion, 7th Edition. Xyghi Publisher. Tony, Y. (2006), Advertising. Cengage Learning. High Holborn House. Wilbur, K. (2016). Advertising Content and Television Advertising Avoidance. Journal of Media Economics, vol29 (2) pg 51-72. World Noodles association (2019). https://instantnoodles.org/en/ Retrieved from Wikipedia. Com/December 11 2023. Appendice A Mass Communication Department School of Information Technology Federal Polytechnic Oko, Orumba North L.G.A Anambra State January, 2023 Respondent, I am a final year student with the above named department and institution is conducting a research on Viewer gratification of Indomie TV consumer buying habits: A study of Awka Metropolis I humbly solicit your support by filling in the questions below. Kindly respond to all the questions as honest as possible. Your response will be treated with strict confidence. Thanks for your anticipated cooperation. Yours faithfully, Nweke Henry Researcher Appendix B Please tick your answer under the questions. 1: Sex Male Female .2: Distribution of Respondents by age 18-25 26-29 30-above 3 How often do you expose yourself to Tummy Tummy Noodles TV commercials? Very Often Often Less Often No Comment 4. What time do you usually expose yourself to Tummy Tummy Noodles TV Commercial? Morning Afternoon Evening No opinion 5 Where do you expose yourself to the “Tummy Tummy Noodles TV Commercial? My house Friends’ lodge Restaurants Office 6: What factors threatens your exposure to Viewership of Tummy Tummy Noodles TV Commercial? Unreliable power supply TV subscription expiration Low Network coverage 4.7 Do you enjoy the atmosphere of Tummy Tummy Noodles TV Commercial? I do enjoy I do not enjoy it No Opinion .8 What gratification do you get when watching Tummy Tummy Noodles TV Commercial ? Entertainment Information Relaxation Pastime No comment .9 What is your area of focus when watching Tummy Tummy Noodles TV Commercials? Music Message Content Drama Character 10. To what extent do you recall Tummy Tummy Noodles TV Commercials message? Great Extent Extent Less Extent No Comment 11: Have you change your brand of Noodles as a result of Tummy Tummy Noodles TV Commercial? Yes