IMPACT OF SOCIAL MEDIA ON STUDENTS ACADEMIC PERFORMANCE IN KASHIM IBRAHIM UNIVERSITY

ABSTRACT The aims of this research study was to examine the Impact of Social Media on Students’ Academic Performance in Kashim Ibrahim University. Five research questions guided the study. To achieve this, the descriptive survey research design was adopted. Research findings showed that a great number of students in Kashim Ibrahim University, are addicted to social media and this has impacted negatively on the academic performances of the students. To this end, the researchers recommended that social media should be used for educational purposes as well; social networking site should be expanded and new pages should be created to enhance academic activities and avoid setbacks in the students’ academic performance; and students should be monitored by teachers and parents on how they use these sites. This is to create a balance between social media and academic activities of students to avoid setbacks in the academic performance sof the students.