IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE FINANCIAL PERFORMANCE OF DEPOSIT MONEY BANKS IN NIGERIA
Abstract
This study examines the impact of corporate social responsibility (CSR) on the financial performance of deposit money banks in Nigeria. Using financial data from selected banks, the research evaluates the relationship between CSR activities and profitability indicators. The findings suggest that CSR initiatives positively influence corporate reputation, customer trust, and overall financial performance.
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