DIGITAL MARKETING AS AN EFFECTIVE TOOL IN ACHIEVING BUSINESS EXPANSION IN COVID 19 ERA
Abstract
This study examined digital marketing as a useful strategy for expanding a business in
the COVID-19 era (Scib Insurance Brokers was the case study). Two hundred
employees of Scib Insurance Brokers in Lagos make up the study's total population.
Questionnaires were employed by the researcher as the data collection tool. For this
study, a descriptive survey research design was used. For the study, 133 respondents in
all—managers, marketers, senior employees, and junior employees—were used.
Simple percentages and frequencies were used to analyze the data, which were then
displayed in tables.
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