DESIGN AND IMPLEMENTATION OF A WEB BASED FARM PRODUCT MARKETING SYSTEM
Abstract
ABSTRACT
Agricultural marketing incorporates all exercises which enhance value to agricultural products as they move from rural areas of agricultural production to ultimate urban areas for consumption. A successful and productive marketing system is required in order to ensure fair returns to farmers but unfortunately little consideration is paid to this sector across Nigeria. In this research, an effort has been made to design and implement a Farm product and marketing system for farmers to showcase their agricultural products after a successful harvest season. Most times this farmers’ mistake marketing efficiency with marketing margins and physical losses and state of market competition. These indicators are also discussed in this chapter. Further, the research also covers major areas to identify major agricultural marketing problems with their possible solutions using modern web technology.
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