THE ROLE OF MIDDLEMEN IN THE PERFORMANCE OF PABOD BREWERIES, PORT, HARCOURT, RIVERS STATE
Abstract
The study investigated distribution strategies and marketing performance of Pabod Breweries, Port Harcourt, River state. At the end the followings findings emerged:
There is a significant relationship between agents and marketing performance of Pabod Breweries, Port Harcourt, River state. There is a significant relationship between wholesalers and marketing performance of Pabod Breweries, Port Harcourt, River state. There is a significant relationship between retailers and marketing performance of Pabod Breweries, Port Harcourt, River state.
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