EFFECTS OF STRATEGY EVALUATION ON ORGANIZATIONAL PERFORMANCE: A CASE OF KEYSTONE BANK CALABAR BRANCH CROSS RIVER STATE

Student: David Emmanuel Ukpong
Supervisor: Prof Sunday Ewah
HOD: Dr Frank Lifu
Department of Business Administration
Management Science
University of Cross River State, Calabar

Abstract

This study is about, the effect of corporate planning on organizational performance (A Case of Keystone Bank Calabar Branch Cross River State) The objective of the study is to assess the effect of corporate planning on organizational performance Banking Sector. A case of Keystone Bank Calabar branch. three research questions and hypothesis was formulated to guide the study. A descriptive survey design was utilized for the study. 60 employees of Keystone Bank Branch, who constituted the population of the study from which a sample size of 52 was derived with the aid Taro Yamane formula. Questionnaires were used to gather relevant data from the respondents and the data was analyzed with the aid of Chi Square. Furthermore, the hypotheses were tested - and it was noted that adoption of corporate planning has a significant effect on organizational performance, the study also found that they corporate planning has a significant relation in monitoring and controlling organizational plan of action in Keystone Bank Calabar branch. It was then concluded that there is strong relationship between corporate planning contribution and the achievement of organizational goals and objectives. There is ulso no doubt that corporate planning is a key factor for the for organizational performance. Recommendations were made, that organizations should make their objectives clear as to the purpose and intention, it should also be reasonably and practically attainable and capable of being measured. However, it is also recommended that all the managers need to have an adequate and effective system of monitoring and control to assist them in making sure that activities conform to plans.

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