EFFECT OF SOCIAL MEDIA PLATFORM FOR ADVERTISEMENT AMONG YOUTHS OF ADO EKITI LOCAL GOVERNMENT AREA OF EKITI STATE
Abstract
This study examined social media advertising among Ado-Ekiti youths. Findings showed high consumption of social media ads, awareness of social media's importance, and effectiveness in influencing buying decisions. Recommendations were made to rectify discrepancies, and further study was suggested to generalize findings to other tertiary institutions.
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