ASSESSMENT OF PRINT MEDIA ON THE CAMPAIGN AGAINST DRUG ABUSE IN LIKOSI COMMUNITY OF SAGAMU LOCAL GOVERNMENT AREA, OGUN STATE

This study examines the role and effectiveness of print media in the campaign against drug abuse in Likosi Community, located in Sagamu Local Government Area of Ogun State. Drug abuse remains a growing social problem in many Nigerian communities, posing a threat to youth development, public health, and societal stability. The research aims to assess the awareness, reach, and impact of print media such as newspapers, posters, and flyers in educating the public and discouraging the use of illicit drugs within the community. Using a mixed-method approach that includes surveys, interviews, and content analysis, the study gathers data from residents, local leaders, and media professionals. Findings indicate that while print media campaigns exist, their penetration and influence are limited due to factors such as low literacy levels, inadequate distribution, and lack of culturally relevant messaging. The study concludes with recommendations for improving the design, dissemination, and community engagement strategies of print media to enhance their impact in combating drug abuse in rural and semi-urban communities. KEYWORD: Drug Abuse, Public Awareness, Campaign Strategies, Substance Abuse Prevention, Rural Communication.