IMAGINATION, CREATIVITY AND ENTREPRENEURIAL ACTIONS OF NEW VENTURE OWNERS IN AKWA IBOM STATE
Abstract
ABSTRACT
This study examined the relationship between imagination, creativity and entrepreneurial action of new ventures owners in Akwa Ibom state. Specifically, the study sought to examine the relationship between opportunity imagination and entrepreneurial action of new ventures owners in Akwa Ibom state; examine the relationship between innovation imagination and entrepreneurial action of new ventures owners in Akwa Ibom state; examine the relationship between adaptive creativity and entrepreneurial action of new ventures owners in Akwa Ibom state; also, to examine the relationship between innovative creativity and entrepreneurial action of new ventures owners in Akwa Ibom state. The study employed survey research technique to collect data from 387 new business ventures gotten from the population of the study which was 11990. The instrument for data gathering was a structure questionnaire designed in line with the objective of the study. The data collected were analyzed using frequency tables, simple percentages, and Pearson product moment correlation was used in testing the hypotheses. Findings from data collected revealed that; there is a significance relationship between opportunity imagination and entrepreneurial action of new ventures owners in Akwa Ibom state; that, there is a significance relationship between innovation imagination and entrepreneurial action of new ventures owners in Akwa Ibom state; there is a significance relationship between adaptive creativity and entrepreneurial action of new ventures owners in Akwa Ibom state; the findings also revealed that there is a significance relationship between innovative creativity and entrepreneurial action of new ventures owners in Akwa Ibom state. The study recommended among others; that; new venture owners in Akwa Ibom State should cultivate a curious mindset and be open to exploring new ideas, industries, and perspectives; that, new venture owners in Akwa Ibom State should organize regular brainstorming sessions with colleagues or collaborators in order to encourage free- flowing ideas without immediate judgment; that, new venture owners in Akwa Ibom State should develop a positive attitude toward change by being proactive in adapting to new situations and see change as an opportunity for growth and creativity. Finally, the study also revealed that new venture owners in Akwa Ibom State should View failure as a natural part of the creative process by learning from their failures, adapt their approach, and use the insights gained to fuel future innovations.
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