THE INFLUENCE OF SHORT VIDOE PLATFORMS ON NEWS CONSUMPTION AMONG GENERATION Z STUDENTS IN UNIVERSITIES IN ABEOKUTA, OGUN STATE
Abstract
ABSTRACT
Short video platforms like Tiktok, Instagram Reels and YouTube have greatly evolved as key sources for newsamong Generation-Z (Gen-Z), blending entertainment, speed and accessibility. Concerns and scholarly focus have continued to persist over the impact of such platforms on traditional news consumption habits, information credibility, and depth of engagement. This study examined the influence of short video platforms on news consumption among Gen-Z students in universities in Abeokuta, Ogun State. Descriptive design was adopted. Data were collected usingquestionnaires, which were distributed to 300 respondents, and subjected descriptive statistical and chi-square test to evaluate relationship between variables. 65% of respondents used TikTok and 55% used Instagram Reels for news consumption daily. Entertainment news dominated preferences, but significant attention was also given to political, social, and global issues. 70% agreed that short videos increase awareness of current events; only 40% trusted social medial platforms as much as traditional news sources. Social media platforms enhanced engagement and accessibility but concerns about misinformation and superficial coverage remained. The implications of the findings underscore that short video platforms play a substantial role in shaping Gen-Z’s news consumption, fostering immediacy and accessibility; there is need forimproved media literacy to ensure informed civic participation.
Keywords: Short video platforms, News consumption, Generation Z, Digital media, Media
literacy
Word Count: 200
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