INNOVATIVE APPROACHES TO AUDIENCE ENGINEERING AND MANAGEMENT IN AKSUFEST 2024
Abstract
ABSTRACT
Audience engineering is the deliberate strategic process deployed to shape, manage, and engage a target audience in various forms of media, entertainment, or public discourse. It is an interdisciplinary approach that combines elements of psychology, marketing, sociology, and communication theory to tailor messages or experiences in ways that maximise audience engagement and reaction. The management of this process would require thorough planning, organisation, direction and control of resources, to attain the stated objectives. Despite the increasing importance of audience engagement in events and entertainment, there are still noticeable inadequate responses to artistic festivals and productions, with regards to audience engineering. This study entitled “Innovative Approaches to Audience Engineering and Management in AKSUFEST 2024” examines the innovative approaches that can be employed in managing festivals with AKSUFEST 2024 as a paradigm. The qualitative method of data analysis is deployed in this descriptive research to obtain exact facts about a current situation through key informant interview and participant observation methodology. This study highlights the importance of integrating strategic planning and innovative practices to foster meaningful connections and achieve event objectives. The outcome will be of immense benefit to the organisers, students, scholars and other theatre practitioners in Nigeria and beyond. It is recommended that efforts should be made to ensure that all venues are fully accessible, and that programming is tailored to meet the needs of a wider range of audience demographics. Incorporating more multilingual translations and offering sensory-friendly performances could make the festival even more accessible to diverse communities. In conclusion, effective audience engineering and management are vital for the success of events like AKSUFEST 2024. By employing innovative strategies such as data-driven personalization and targeted communication, organisers can overcome engagement challenges and enhance audience experiences.
Keywords: Audience Engineering, AKSUFEST, Innovative Approaches, Management.
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